Tarik Chouika
Digital Marketing

Fundamentals of Digital Marketing (Arabic)

Maharat min Google — accredited by The Open University & IAB Europe — April 5, 2021

Fundamentals of Digital Marketing (Arabic) View full-size image

About this certificate

The accredited Arabic edition of the Maharat min Google program, co-accredited by The Open University and IAB Europe — a world-class certificate in clear Arabic. It covers building a practical digital strategy, reaching audiences via mobile, email and social media, and search visibility techniques, with special sensitivity to the local Arabic context.

Skills you gain

  • Planning digital campaigns in Arabic
  • Mobile marketing
  • Content marketing
  • Measuring success with clear KPIs
  • Understanding Arab consumer behavior online
  • Social media advertising

Prospects & applications

A direct qualification for content and digital communication roles in Arabic environments, and a practical pillar for any business targeting an Arabic audience online.

Related paths & roles

  • Digital communication officer
  • Content creator
  • E-commerce support